Pricing
Three plans, posted publicly, no quote forms.
Every plan includes a 14-day free trial. No credit card required.
Launch
Get the shop listed online
- Unlimited inventory listings
- UPC scanning + auto-lookup
- Basic storefront (catalog view)
- Template SEO for all products
- Photo management (50GB)
- Real-time dashboard
- Mobile + desktop access
- Email support
- Distributor catalog checkout
- Storefront Studio (templates)
- Purchase order management
- Custom domain
- Distributor integrations
- Email marketing
- AI-enhanced SEO
Grow
Sell online, order from distributors
- Everything in Launch plus
- Distributor catalog + checkout
- Storefront Studio (3 starter templates)
- Distributor integrations (up to 3 of: RSR, Davidson's, Lipsey's, Chattanooga, Sports South, Kinsey's, MGE, Zanders)
- Purchase order management
- Email marketing campaigns
- AI-generated email copy
- AI-enhanced product SEO (200/mo, hard cap)
- AI Listing Agent (25/mo)
- Activity feed (90-day audit log viewer)
- Multi-store (up to 2 locations)
- Real-time dashboard
- Bulk import tools
- 100GB storage
- Priority support
Scale
Everything in Grow, plus auto-ordering and Scale limits
- Everything in Grow plus
- Custom domain (yourstore.com)
- Distributor auto-ordering (Lipsey's, Davidson's, MGE Wholesale, with the rest rolling out)
- All 10 storefront templates (premium designs)
- POS add-on at $99/mo (33% off)
- Unlimited AI Listing Agent
- AI-enhanced product SEO (500/mo, hard cap)
- AI-powered analytics + insights
- Multi-store (unlimited locations)
- Audit trail export + verification reports
- Bulk inventory export (CSV)
- Advanced reporting + export
- 250GB storage
- 99.9% SLA guarantee
- Custom onboarding
All plans include a 14-day free trial with full access.
No credit card required to start.
ArmoryFlow POS — from $149/mo during beta
A point-of-sale built for FFLs. FastBound for compliance, Payroc for payments, and one inventory across your storefront and the counter. Beta subscribers are grandfathered when standard pricing moves to $299/mo.
14-day trial per location. Primary location: $149/mo Grow / $99/mo Scale during beta. Additional locations: 50% off. Not available on Launch.
Start POS trialCompare plans
What's in each tier.
Free, Launch, Grow, and Scale on one page. Look down each column and see what you'd get.
| Feature | Free | Launch | Grow | Scale |
|---|---|---|---|---|
| Inventory | ||||
| Active listings | 5 | Unlimited | Unlimited | Unlimited |
| Photo storage | 1 GB | 50 GB | 100 GB | 250 GB |
| Cost tracking | ✗ | ✓ | ✓ | ✓ |
| Serial number tracking | ✗ | ✓ | ✓ | ✓ |
| Bulk import tools | ✗ | ✗ | ✓ | ✓ |
| Bulk inventory export (CSV) | ✗ | ✗ | ✗ | ✓ |
| Storefront | ||||
| Public storefront sharing | ✗ | ✓ | ✓ | ✓ |
| Storefront Studio templates | ✗ | Catalog view | 3 starter | All 10 |
| Distributor catalog checkout | ✗ | ✗ | ✓ | ✓ |
| Hosted storefront (white-label) | ✗ | ✗ | ✓ | ✓ |
| Custom domain | ✗ | ✗ | ✗ | ✓ |
| Marketing | ||||
| Email campaigns + AI copy | ✗ | ✗ | ✓ | ✓ |
| Embeddable widgets | ✗ | ✓ | ✓ | ✓ |
| AI | ||||
| AI Listing Agent (per cycle) | ✗ | ✗ | 25/mo | Unlimited |
| AI-enhanced product SEO (per cycle) | ✗ | ✗ | 200/mo | 500/mo |
| AI-powered analytics + insights | ✗ | ✗ | ✗ | ✓ |
| Distributor | ||||
| Distributor catalog browsing | ✗ | ✗ | Up to 3 | All |
| Purchase order management | ✗ | ✗ | ✓ | ✓ |
| Distributor auto-ordering | ✗ | ✗ | ✗ | ✓ |
| Compliance | ||||
| Audit trail (logging) | ✓ | ✓ | ✓ | ✓ |
| Activity feed (90-day viewer) | ✗ | ✗ | ✓ | ✓ |
| Audit trail export + verification | ✗ | ✗ | ✗ | ✓ |
| FFL verification (ATF check) | ✗ | ✓ | ✓ | ✓ |
| Reporting | ||||
| Real-time dashboard | ✓ | ✓ | ✓ | ✓ |
| Advanced reporting + export | ✗ | ✗ | ✗ | ✓ |
| Multi-tenancy | ||||
| Stores (locations) | 1 | 1 | 2 | Unlimited |
| Support | ||||
| Email response time | 48hr | 48hr | 24hr | 4hr |
| Phone + dedicated AM + 99.9% SLA | ✗ | ✗ | ✗ | ✓ |
Questions
Straight answers.
One gun sale covers a month.
14-day trial, no card. Run a Saturday on it and see if it earns its keep.
No credit card required • Free 14-day trial