What's new

What we have been building for your shop.

New features and fixes, newest first. Everything here is live for ArmoryFlow dealers today.

Sales tax you control, down to the item

Decide what is taxable

Set firearms, NFA items, ammunition, optics, accessories, apparel and everything else to taxed or not taxed, with exceptions for any single state. Online orders follow the rule for the state the order is taxed in; the register follows your home state.

Dealer guide (sign in) →

Override one item

Mark any listing, register item or catalog product Always taxable or Never taxable. Tax-exempt customers are never charged.

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Register tax split by jurisdiction

Enter your state, county, city and special district parts. The register charges the combined rate as before, and receipts and Insights show each part so filing your return is easier.

Dealer guide (sign in) →

Permit numbers and rate parts for online tax states

Record your sales tax permit number for each state you collect in, split its rate into parts, and see how each order's tax divides. Settings reminds you to check a rate that has not changed in 90 days.

Dealer guide (sign in) →

Trade-ins go straight to your website

An accepted trade-in now becomes a draft web listing automatically, ready for photos and a price.

"Why isn't this on my site?"

Look up any item and see exactly why it is or is not showing on your website, with the setting to change.

Custom Site visual editor

Open your draft, point at the spot you want changed, and the assistant edits it, including menu links and homepage wording. You see the change on the page before you publish.

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Smaller things

Every settings page now shares one layout. Customer imports no longer fail a whole file over one bad date. The register enforces the SOT requirement on NFA items. FastBound now receives dispositions and acquisitions automatically. Cashier PINs are better protected, and managers can no longer change an owner's PIN.

Custom Site, instant help answers and checkout fraud checks

Custom Site

An add-on: a website designed just for your shop, running on our catalog, cart and checkout, at your own domain. Tell us about your shop in a short interview and preview it before you commit.

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Ask any question, get the answer and the screen

The ? button, the Help Center and the AI assistant now answer from every help guide and link you to the exact screen to open.

Dealer guide (sign in) →

Fraud checks at checkout

Choose how strict address verification is, from flagging a mismatch to cancelling the payment automatically. Orders that fail a fraud check are never sent to a distributor without you looking first.

Engraving and options while you list

Add engraving and other paid options when you create a listing, not after.

A tighter, faster app

A compact, consistent layout across the whole dealer app, and a branded setup interview that fills in your settings for you.

Change anything on your storefront, or have the assistant do it

Every color and word is yours

Section colors, header, footer, button labels, page colors and the wording on shop, product and cart pages are all settings now, in Studio or by asking the Design Assistant. Your 404 page carries your brand too.

Dealer guide (sign in) →

Specials that expire on their own

Put a specials rail on your homepage with an end date, and it comes down when the sale is over.

Events with real sign-ups

The assistant can add and update events, build an events page and take sign-ups through a real form.

More control over what shows online

Hide out-of-stock products, hide a distributor from your website while keeping it at the register, and hide whole brands.

Listing with AI

Start a listing and the assistant fills in the type and specs from the catalog. Choose how your inventory page is laid out.

Smaller things

Ring services at the register without sales tax. See the markup rules your storefront actually uses. Distributor tracking now copies onto storefront orders automatically. A guest who checks out can turn that email into an account. Reuse any past AI design with one click. Pick from four icon packs, button corners and card frames.

Product options, smarter purchasing and a design check-up

Product options and personalization

Offer engraving, finishes and other options on any product, priced as you like. Checkout makes sure the shopper chooses what is required, and Pick & Pack shows what to fulfill.

Dealer guide (sign in) →

Purchasing that knows the real costs

Distributor order minimums, fees and freight are tracked per distributor, with freight suggested from your own history. Move lines between purchase orders and link a purchase order to the storefront order it fills.

Design help from our team

Our team reviews storefront designs and can send you a redesign to apply with one click. Your homepage gets a design check-up, and you can mark it good to go.

Dealer guide (sign in) →

Help on every page

Open help for the page you are on from the ? button or the top bar.

Smaller things

Price alerts can trigger on a percentage or a dollar drop, with a preview. Special orders at the register record the distributor they came from. You can hide your phone and email under Request a Hold.

A cleaner catalog and NFA done right

NFA items on every storefront, sold the right way

Suppressors, SBRs and other NFA items now appear on every storefront, clearly labeled, but only dealers with a valid SOT can sell them, for pickup. Set an optional Class 3 transfer fee, and correct any item's category yourself.

Better product categories

Suppressor mounts, brakes and accessories, magazines and other parts are no longer mistaken for guns or NFA items, so your shop pages show what shoppers expect.

Catalogs that keep growing

New items from your distributors reach your store every day instead of only at your first sync.

Safer checkout for firearms

Any item a distributor lists as a serialized firearm requires an FFL transfer at checkout, and a listing that sells out online is marked sold.

See it on your own shop

Type your shop name and see a real storefront built around it.

See your shop

The FFL Ledger

Once a month: distributor news, MAP changes, a dealer spotlight. Nothing else.