Our story
The chains got real software.
The independents got five logins.
ArmoryFlow puts the website, the distributor catalog, the counter, and the marketing on one system, at one price, so a small shop can run like a big one without hiring an IT department.
The problem
Most independent shops run on five tools that never talk to each other.
Every one of them has its own copy of the inventory, and none of them agree. So the owner becomes the integration: retyping prices, calling distributors, and answering the same three questions over the counter every Saturday.
“Do you have this in stock?”
“Can you get it if you don't?”
“Can I buy it on your website?”
- A website that shows guns you sold last month, or a Facebook page with a phone number
- A POS with its own inventory list that nobody reconciles with the website
- Distributor portals one login per warehouse, checked by hand, ordered by phone
- A spreadsheet for what is on the shelf, what is on order, and what has been sitting since spring
- An email tool that never knows what just came in
Why I built it
I spent my career fixing exactly this kind of mess for small businesses.
I owned an IT company. For years the job was the same: a small business bought tools that looked fine in a demo, none of them were connected, and the owner ended up being the glue between them.
Gun shops had it worse than anyone. The chains could afford custom systems. The independents were left choosing between software built for some other kind of store and a stack of vendors that each solved one slice of the day.
So I built the system I would have wanted to install for them: one place where the inventory lives, and everything else reads from it.
What it is today
One inventory. Everything else reads from it.
Change a price once and it changes on the website and at the counter.
Your website
Your own storefront with checkout and your own domain. It sells what you actually have.
Eight distributors, one catalog
Connect your distributor accounts and their stock shows up with your cost and your markup, without a second login.
One inventory
The website and the counter read the same list. Sell it in the store and it comes off the website.
A register on the same data
An optional POS that rings up from the same inventory and the same customers.
AI that does the typing
Describe your shop and an assistant drafts the website. Describe a gun and it writes the listing. You approve everything.
Why AI
Because the hard part was never the software. It was the typing.
A shop owner does not have a free week to build a website, write a hundred listings, and set up email campaigns. That is the work that kept independents offline, so that is the work the assistants do.
If your homepage still is not right, the ArmoryFlow team builds homepage ideas for your shop and sends them to you. Look them over and apply the one you like with one click.
The rules every assistant follows
- You approve every change. Assistants propose; nothing goes live on its own.
- Prices come from your markup and MAP rules, not from the AI.
- It will not make up reviews, licenses, or shipping and NFA timing promises.
- Change your mind later: restore the previous design or undo a change.
A few of the shops on our templates
Real gun shops selling on ArmoryFlow. Click through and shop.
A small selection of the dealers running ArmoryFlow templates today. Want something fully your own? See a custom site.
Purple Mountain Armory
purplemtnarmory.com
70,000+ products · Classes, services, and a full distributor catalog
Visit the live site
All Geared Up FFL
allgearedupffl.com
41,000+ products · Discount pricing on a dark template, same engine underneath
Visit the live site
Overwatch Armaments
overwatcharmaments.com
360+ firearms · Their own shop and training center, on their own domain
Visit the live siteLive stock and cost from
How we work
Built with dealers, not at them.
The roadmap is what dealers ask for at the counter.
We won't
- Charge per item, per listing, or per cashier
- Lock you into a multi-year contract
- Sell or share your customer data
- Hide the price behind a quote form
- Put anything live on your website without your click
We will
- Show one price on the website: $199 a month, everything in it
- Let you export your inventory and customer lists whenever you want
- Take a one-person shop as seriously as a ten-store one
- Build what dealers ask for at the counter
- Tell you when something on our end is broken
A note from the founder
I'm not a venture-backed Silicon Valley founder. I owned an IT company, I've built products for small businesses, and I wrote ArmoryFlow with that background in mind.
Give it a real look. Type your shop's name into the preview and see it on a real template, or start the 14-day trial with no card. If it falls short, email me at mike@armoryflow.com and tell me what was missing. I read every one.
Mike Cervino
Founder and CEO, ArmoryFlow
See your shop on it before you pay a dollar.
Type your shop's name and see it on a real template in under a minute. The trial is 14 days with no card, and your first payment comes with a 30-day money-back guarantee.
No credit card required • Free 14-day trial