Software for independent gun shops
Your POS is from 2008.
Your website is a Facebook page.
Your inventory lives in a spreadsheet.
This needs to stop.
ArmoryFlow runs your storefront, inventory, distributor ordering, marketing, and analytics from one login. I built it because independent shops shouldn't need five vendors to run a register.
No credit card required · 14-day free trial · Cancel anytime
Built for independent FFLs
Things you've probably given up trying to fix
If any of this sounds like your shop, you're not alone.
Your POS makes you retype a customer's address even though they've been buying from you for six years.
Your distributor catalog is a PDF someone emailed you in February. You’re still quoting prices off it in May.
Customers ask if a gun is in stock and you walk back to the rack to check. Half the time, by the time you get there, the answer’s changed.
You quoted the same gun three different prices in the same week because the cost from your distributor changed and nobody updated the spreadsheet.
Your website is a Facebook page with a phone number on it. The last post is from a gun show three months ago.
Half a Saturday goes to the phone with distributor reps. You know every one of them by voice but not by name.
Your inventory spreadsheet has columns nobody remembers adding, three different conventions for caliber, and at least one duplicate Glock 19.
The last UI update from your POS vendor was during the Obama administration. The support line is a voicemail.
Every one of these came out of an actual conversation at a counter. We didn't make any of it up.
Stop paying for 5 tools that don't talk to each other
ArmoryFlow does all of it, in one place.
What you're paying for now
~$200+/mo, plus the headaches
What you get with ArmoryFlow
Starts at $49/mo. One bill.
What's included
The four parts of the platform.
Storefront
Twelve templates, your own domain, real checkout with card and wallet payments. The filter sidebar rewrites itself as customers click, so nobody lands on a zero-results page. Per-brand MAP rules let you sell below MAP without ever publicly showing a sub-MAP price, so Sig and Glock stay happy.
Learn more →Inventory
Type 'Sig P365 X-Macro 9mm' or snap a photo. The AI extracts the specs, writes the marketing copy, and generates the SEO meta. Your firearms and 60,000+ products across every distributor you've connected sit in the same searchable list.
Learn more →Supply Chain
Direct integrations with RSR, Davidson's, Lipsey's, Chattanooga, Sports South, Kinsey's, and MGE Wholesale. One search box covers all of them. Type a UPC and you see live cost, in-stock count, and the cheapest source across every distributor account you've connected. POs go out from the same screen. The fax stays in the closet.
Learn more →Marketing
Build email campaigns in our editor (AI helps with the copy), export to Mailchimp, send. Embeds and lead capture come with it.
Learn more →Why this isn't more of the same
Built this decade, not last decade.
Modern stack
Built on Next.js, Vercel, and Supabase. The same infrastructure used by Fortune 500 product teams, not a Visual Basic codebase from 2003.
Your data stays yours
Daily backups, encryption at rest and in transit, and a one-click full catalog export. We never sell or share customer information.
We never touch a card number
Payments run through Payroc, which is PCI Level 1. Card data lives at the processor, not on our servers. That's how it should be.
ArmoryFlow POS
A point-of-sale built for FFLs, not a Square plugin with a 4473 form bolted on. Designed to hand off to FastBound for compliance, run payments through Payroc, and stay in sync with your ArmoryFlow inventory and storefront. In limited release with the first batch of dealers right now.
Join the POS WaitlistFrom the founder
I'm not a venture-backed Silicon Valley founder. I'm a customer who got tired of watching independent shops pay $200 a month to stitch five half-broken tools together while the chains had real software. So I sat down and wrote one for us.
Mike Cervino
Founder & CEO
Pricing
Three plans that grow with your shop.
Every plan includes a 14-day free trial. No credit card required.
Launch
$49
/mo
or $41/mo billed annually
Grow
$99
/mo
or $82/mo billed annually
Scale
$199
/mo
or $166/mo billed annually
Ready to stop juggling five tools?
The trial runs 14 days. No card to start. If it doesn't fit your shop, walk away — I'd rather you do that than struggle through a contract.
No credit card required • Free 14-day trial