AI-built websites for independent FFLs
Tell it about your shop. AI builds the website.
Answer a few questions and the Design Assistant drafts your gun shop's website. Describe a gun in one sentence and the Listing Assistant fills the listing. Live distributor stock, MAP-safe prices, checkout, and the register run underneath. Nothing goes live until you approve it.
Start your free trialBook a demo
14-day trial. No card to start. Every AI feature is included. A person on our team builds homepage ideas for you if the AI draft is not right.
A few of the shops on our templates
Real gun shops selling on ArmoryFlow. Click through and shop.
A small selection of the dealers running ArmoryFlow templates today. Want something fully your own? See a custom site.
Purple Mountain Armory
purplemtnarmory.com
70,000+ products · Classes, services, and a full distributor catalog
Visit the live site
All Geared Up FFL
allgearedupffl.com
41,000+ products · Discount pricing on a dark template, same engine underneath
Visit the live site
Overwatch Armaments
overwatcharmaments.com
360+ firearms · Their own shop and training center, on their own domain
Visit the live siteLive stock and cost from
Custom Site
Want it fully your own?
The shops above run on our templates. A custom site is designed around your shop alone, by our team or by you, on the same catalog, checkout and compliance. Here is a sample we built for a fictional shop.
$149/mo add-on, with a free trial.
AI that does the busywork
Four assistants on staff. You approve everything they do.
Type what you want the way you would tell a new hire. The assistants draft the website, the listings, and the pages customers shop. You look it over and decide.
Builds your website.
- You say
- “Make the headline ‘Your local gun shop, now open online’ and use a deep navy accent.”
- You get
- A draft of your homepage you can open, look over, and accept, or throw away.
- Drafts the homepage plus About, Services, and Contact from a few questions about your shop
- Change colors, wording, menu links, and section order by asking in plain English
- Tells you what it assumed when your request could mean two things
- Will not invent a customer review, a credential, or a shipping promise you did not give it
Lists a gun from one sentence.
- You say
- “Used S&W M&P9 Shield Plus, 9mm, 3.1 inch barrel, two 13 round mags, light holster wear, $449.”
- You get
- Manufacturer, model, caliber, category, type, condition, description, and SEO fields filled in.
- Describe it, send a photo, or scan the barcode
- Checks your distributor catalog first, so a known UPC gets the real spec sheet
- Every field it filled carries an Auto badge until you edit it
- Works at the counter too: the POS fills a trade-in from a description or a photo
Builds the pages customers shop.
- You say
- “Home defense handguns under $600 that are in stock.”
- You get
- A collection page on your storefront that adds and drops guns as your stock changes.
- Turns your words into the same filters your shop sidebar uses, and shows the matches first
- Suggest ideas proposes collections from what you actually carry
- Nothing reaches the storefront until you approve it
- Put a collection on the homepage by asking the Design Assistant
Keeps a 50,000-item catalog clean.
- You say
- “Hide all out-of-stock items” or “show Henry rifles even when they are out of stock.”
- You get
- Proposed changes you approve or reject one by one, or all at once.
- Scans for out-of-stock clutter, categories that do not fit your shop, and price drift
- Flags gaps in categories you already sell and brands worth carrying
- Drafts visibility rules from a chat, then waits for your approval
- Nothing changes until you click Approve
Also written for you
SEO written for you
Category pages and product listings get titles and descriptions written for search. You review and save.
Email first drafts
Draft with AI writes the subject and body of a campaign from what you are promoting. You edit and send.
Pages and blog posts
Write with AI Help drafts an About page, a services page, or a blog post from a short prompt.
A plain-English recap
The AI recap on Insights reads your sales, stock, and storefront searches and says what needs attention.
Built for a gun shop, not a coffee shop
- You approve every change. Assistants propose; nothing goes live on its own.
- Prices come from your markup and MAP rules, not from the AI.
- It will not make up reviews, licenses, or shipping and NFA timing promises.
- Change your mind later: restore the previous design or undo a change.
And a person when you want one
If your homepage still is not right, the ArmoryFlow team builds homepage ideas for your shop and sends them to you. Look them over and apply the one you like with one click.
All of it is in the one plan, $199 a month, and in the 14-day trial.
The 14 days
You will know if it fits before the trial ends.
The trial is not a slideshow. It is your shop, with a draft website and your own products, and a date when it either goes live or goes away.
1. Today
Open the account
About five minutes. Name, email, and the three agreements. No card. You can skip the FFL lookup and come back to it.
2. The same afternoon
Ask for a homepage
Tell the Design Assistant who you sell to. It drafts the homepage. Open it, accept it, or throw it away. Nothing is public until you publish.
3. This week
Put real products on it
Connect a distributor and the catalog fills with live cost and stock. Or list one gun: one sentence to the Listing Assistant fills the form.
4. When you are ready
Publish, or walk away
Point your domain when the site looks like your shop. If it does not, the trial ends and there is no invoice.
See the product
This is what your shop looks like on ArmoryFlow.
Real screens from live dealers and the dealer dashboard. Not mockups. Not stock photos.
Customer-facing storefront
A real website that sells guns, not a Facebook page with a phone number.
Dealers like Purple Mountain Armory run more than 66,000 SKUs with live filters, in-stock badges, MAP-safe pricing, and full checkout. Your brand, your domain, your inventory.
- Faceted search that never lands customers on zero results
- In-store vs ship-from-distributor availability in plain English
- The Design Assistant drafts the homepage. You preview it and accept before it goes live.
- Hide sold-out items, run a specials rail that expires, and take engraving at checkout
Distributor catalog
One search across every warehouse you buy from.
Type a UPC or model. See live cost, quantity, and the cheapest in-stock source across RSR, Davidson's, Lipsey's, and the rest. Build the PO from the same screen.
- Best cost and your retail price side by side
- Multi-source SKUs sorted by who can actually ship today
- Include or exclude products from the storefront in bulk
- No more quoting last February's PDF
Stop paying for 5 tools that don't talk to each other
ArmoryFlow does all of it, in one place.
What you're paying for now
Several bills, plus the headaches. Add up yours
What you get with ArmoryFlow
One plan, $199/mo, everything included. One bill.
Pricing
One plan. Everything included.
No tiers to compare. 14-day trial, no card to start.
The ArmoryFlow plan
$199/mo
or $1,989 a year, two months free
- Storefront with checkout and your own domain
- Every distributor integration and purchase orders
- The Design Assistant and the Listing Assistant
- Email marketing, SEO, and reporting
- Unlimited listings and locations
Add the POS
$99/mo
per location during beta, and you keep that rate
A register on the same inventory as your website. Optional.
A register that already knows your website's inventory.
ArmoryFlow POS is an optional add-on, $99/mo per location during beta, and early subscribers keep that rate. FastBound handles compliance, Payroc handles the card, and a sale at the counter updates the same catalog the website is showing.
- ·Fast checkout, returns, trade-ins, layaways, and gift cards
- ·Gunsmith work orders and inter-store transfers
- ·Range lanes, membership plans, and dues tracking (Range in beta)
From the founder
I watched independent shops pay for five tools that did not talk to each other, while the chains had real software. So I wrote ArmoryFlow.
Mike Cervino
Founder & CEO
Before you start
The questions that stop a signup.
- Does the AI change my website or catalog on its own?
- No. Every assistant shows you a draft or a list of proposed changes first. The website changes when you click Accept; the catalog changes when you click Approve.
- Is the AI included in the $199 plan?
- Yes. The Design Assistant, Listing Assistant, Smart Collections, Catalog Assistant, AI SEO, email drafts, and the Insights recap are all part of the plan, including during the 14-day trial.
- Can it set my prices?
- No. Prices come from your markup, rounding, and MAP settings. The storefront never shows a price below the manufacturer’s minimum on a brand set to show at MAP.
- What if the Design Assistant gets it wrong?
- Ask for changes in plain English, throw the draft away, or restore the previous design after you accept. The Design Assistant is in beta, and the ArmoryFlow team can also send homepage ideas you apply with one click.
- Will it invent things about my shop?
- It is built not to. It will not write customer reviews you did not supply, claim a license or credential you did not mention, or promise shipping times or same-day NFA transfers.
- I already have a website.
- Keep it. One line of embed code puts your ArmoryFlow catalog on Shopify, WordPress, Wix, or Squarespace. Or point your domain at a new storefront when you are ready. The old site does not have to come down on day one.
- Do I have to replace my register?
- No. The website, catalog, and distributor ordering are the plan. The POS is an optional add-on at $99 a month per location during beta. A shop can sell online for months before the counter moves.
- I am a home-based FFL, not a storefront with a showroom.
- The same plan covers a shop that ships from distributor stock and never holds a wall of guns. There is a page written for that shop, and one each for a single store, a drop-ship site, and a chain.
- What does canceling look like?
- Do nothing. The trial is 14 days and does not ask for a card. If you do not choose a plan, it ends. There is no contract.
Still matching the product to the shop? Start with the page for your kind of FFL.
Built for the shop you actually run
Four kinds of FFL. Pick yours.
The product is the same plan. The day it has to survive is not. Start with the page written for your shop.
Single-store FFL
One counter. One website. One login.
One counter, one website, and a Saturday that does not depend on a spreadsheet.
See how it works for youHome-based FFL
Look like a real shop. Work from home.
A shop that looks established, run from the kitchen table between appointments.
See how it works for youWebsite-only and dropship
Sell the warehouse. Skip the back room.
Sell the distributor catalog under your name, without a back room full of boxes.
See how it works for youMulti-store FFL
Every store. One catalog. One login.
Every location on one catalog, with its own register and its own stock.
See how it works for youPut your own shop on it this week.
The trial runs 14 days. No card to start. If it does not fit, walk away. There is no contract to argue with.
No credit card required • Free 14-day trial