An actual website. Not a Facebook page with a phone number.

Twelve templates, all built for firearms retail

Every template is mobile-friendly and built around the way gun stores actually merchandise. Drop in your colors and logo, pick a few photos, and the site is ready to launch. Purple Mountain Armory and All Geared Up FFL are running on two different templates with totally different vibes. Same software underneath.

Customers find what they want in three clicks

The filter sidebar narrows as the customer clicks. Pick a caliber, the brand list rewrites itself. Pick a brand, the action list rewrites itself. Nobody ever lands on the "0 results" page. In-stock items sort first, and the stock badge shows the actual quantity, not a vague "in stock" label. The applied filters sit as removable chips above the grid so customers can back out of a path without losing the rest. The URL holds the full filter state, so a customer can text "Glock 9mm under $600" to a buddy and the buddy lands on the same view.

MAP rules baked into the storefront

Every brand on your storefront has a display mode you control. Default is "show at MAP," meaning the price stays at the manufacturer's floor in public view. Flip a brand to "See price in cart" or "Call for price" and you can sell below MAP without ever showing a below-MAP price on a public page. If a staff member sets a one-off override below MAP on a brand still in "show" mode, the engine clamps it back up to MAP before the page renders. The brand stays in good standing with the manufacturer. Every change is logged with timestamp and user.

Real checkout, not a contact form

Customers can put a gun in the cart, pay with a card or Apple Pay or Google Pay, pick the FFL it ships to from the built-in dealer search, and track the order from their account. You stop fielding 9 PM calls asking "is this still available."

Available on Grow and Scale tiers

Your own domain

Run the storefront at your real shop URL. Point the DNS over and we handle the SSL certificate, renewals, and CDN. You don't need to call your hosting provider.

Available on Grow and Scale tiers

Embed on the site you already have

Running Shopify, WordPress, Wix, or Squarespace? Paste one line of code and your ArmoryFlow catalog shows up there. No migration, no redesign.